When marketing is your business, you need Facebook as your partner. No place else can you get the massive exposure to potential customers at such minimal costs. If you aren’t yet using Facebook as your number one marketing tool, the following article will show you why you should be and how to do it.
By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Make sure to put your current audience in the forefront of your priorities. Many people concentrate on getting new fans but forget the patrons they have already. If your fans think you respect them, your marketing will be successful. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Always respond to people when they make a post to your Facebook wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
If you are going to share links with your customers on Facebook, make sure that they are accompanied by some type of text. This will be looked at more positively than you randomly posting link after link. Posting text will also encourage users to comment, which is a great way to start a discussion.
The design of your Facebook page should be similar to your website’s design. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. It will help people relate your page to your brand. If it is totally different, it can be confusing.
Post videos on your facebook page. Depending on the business that you are in you could customize your video ideas accordingly. For example, if you sell a product, you could post a video that explains how to use the product, or a video showing why your product is better than the rest.
Make sure that the attitude you are giving your fans reflect the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like you brand to portray, and make sure everything you post resonates this.
Get people interested in your business by creating contests through Facebook. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. A winner will be chosen at the end of the contest.
Get faces to your brand active on Facebook. You know the social media has “face” in the name don’t you? Facebook is really about building relationships, and it’s tough to build relationships around corporations or faceless brands. If you add some faces and names into the mix, it can do a lot for building brand engagement among your fans.
Make sure there is a Facebook plugin for your site. Some blogging platforms let you integrate this element very easily but you should be able to find the code to add a Facebook plug-in to your site in your settings. This plugin generally shows your subscribers, your latest updates or provides a link that takes visitors to your page.
Don’t look at your Facebook analytics numbers without considering your context. If you compare your 200 fans to Apple’s millions on Facebook, you’ll be surely disappointed. This may be an extreme example, but it’s true no matter the level. COmpare yourself to your direct competitors to see how your really doing overall.
Even if you have things set up to share posts from other sites on Facebook, you should still leave things directly on your Facebook page. You do not want anyone to get the idea that your Facebook page is just an afterthought, so make sure that you leave original content there.
Marketing is a fast-paced, high-pressure business and fortunately for you, Facebook is making it a lot easier. Use the advice from this article to get your profile up and running and watch the results! By putting just a few minutes into your campaign every day, you can reach thousands of new customers and get business booming.