If you are planning to post a coupon, do it on Sunday. Have you heard that putting a quote in your post will attract more people? False information is found online, so how do you know what is true about Facebook marketing? Well, this article is a great starting place.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
You can build value for your Facebook campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Facebook to share some coupon codes or let your subscribers know about the new products you have not released yet.
All content that you post online should be linked from the Facebook page. If you write a blog, make sure that new posts appear on Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Consider Facebook ads. Regular posts only go so far with promotions of services. Ads can reach further into your target market and draw customers to your page. Facebook ads are cheap, and they can be quite effective.
Don’t let your Facebook page become overrun with spam. Look for the filters that allow you to easily remove it. Page administrators are able to put keywords in that will be filtered out.
Do not leave out people that are already fans. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. Your audience must feel respected. Communication leads to a great relationship with your customers.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
Use your Facebook business page as a content platform. You can use your page as a publishing platform that can channel your audience and further the reach of your content. If you have a blog that you write on, update your Facebook page to tell everyone about it and allow them to access it. After all, you may not get visitors to your blog on a daily basis. The more you write and publish in various locations, the further your valuable content can reach your audience.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.
Ascertain that people are able to “Share” the content of your page on Facebook. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing and interaction is how Facebook thrives. If you put in the effort, you’ll find your content is shared throughout Facebook.
Allowing people to comment on your page is an absolute necessity. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
Take advantage of any features Facebook allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
If someone comments on your page, reply to it. You will probably get messages in two ways: on your wall and in your inbox. This requires lots of work and sweat, but customers will be appreciative.
It is much easier for you to lose followers than it is for you to gain them, so keep this in mind when you are marketing. Avoid doing anything people may find offensive. Once they are gone, it is pretty much a good bet that they will not be doing any more business with you in the future.
Remember that quality is more important than quantity when it comes to Facebook marketing. Your audience will be more satisfied with less posts if they are treated to useful information. Posting all day every day is useless if the information you are posting is not worth anything to your readers.
There is absolutely no point in buying fake fans. Imagine having 10,000 fans, of which you bought the bulk of, and then paying to promote a post. You’ll be paying money to show ads to people who have no interest in your company! Don’t waste your money, get fans organically.
You now know the truths about Facebook marketing, so use them to your advantage. These tips will be a huge help, of course. Implement them to create a sound strategy that will help your business grow.