If you’ve been paying attention to things online these past few years then you probably are aware of how big Facebook has become. This means that it’s a great place to market to people because so many people use it on a regular basis. Here are a few ideas on how to get a Facebook marketing plan underway.
If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. Maintaining a professional tone will help build trust among your customer base.
Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
When using Facebook, think of it as a strong platform for sharing quality content. It isn’t just informal chit-chat, it can be a large content format. Treat Facebook seriously to improve your profits. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook will bring you a great deal of traffic if you do.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
Don’t neglect your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If your fans think you respect them, your marketing will be successful. This can help your brand earn real engagement, so do not forget about your champions!
Look into buying ads through Facebook. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. Your budget can be your guide. There are also no long-term commitments required. You are able to discontinue your ad at any time.
Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
Organize some networking events on Facebook. You could for instance encourage your subscribers to post an ad, a link to their own website on your page or a picture of the last product they purchased. Choose a time when your subscribers are likely to be online, such as Saturday afternoons or a weeknight.
It is essential that you work on keeping followers updated via Facebook. However, this does not give you permission to overload them with too many postings each day either. Keep your content fresh and filled with relevant information your customers would want to read.
When using Facebook for marketing purposes, always maintain a high degree of professionalism. No matter how much you’d like to respond with an emotional viewpoint to customers, it’s always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.
Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.
Use a lot of bold colors on your facebook marketing page. The key is to grab the attention of anyone that happens upon your page without being so bold that you put them off. It is best to stay away from hot colors, however, as that can be very difficult to view on a computer.
The number of Likes on your page doesn’t affect its success necessarily. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. To find out your success rate, look at the conversion rate.
Now that you’ve learned a little bit about Facebook marketing you should be able to put what you’ve learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!