Whether you need something to supplement your current advertising and marketing strategies or you’re just starting out, Facebook marketing could be the answer to your problems. Because it’s such a popular web site, you can have access to a wide and varied audience. Read this article in order to take advantage of this great service!
Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Facebook marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Facebook campaign before completing an order.
Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!
Look for leadership opportunities. Use all the resources at your disposal. Use every chance you have to provide answers to questions and comment on your topic. You will earn respect and admiration, which will in turn earn you more followers!
If you are going to share links with your customers on Facebook, make sure that they are accompanied by some type of text. This will be looked at more positively than you randomly posting link after link. Posting text will also encourage users to comment, which is a great way to start a discussion.
Use a lot of bold colors on your facebook marketing page. The key is to grab the attention of anyone that happens upon your page without being so bold that you put them off. It is best to stay away from hot colors, however, as that can be very difficult to view on a computer.
Put a face to your name. You will find that your fans will appreciate knowing exactly who they are talking to when you communicate on your page. Add a picture of yourself so they know who you are. You may even choose to share some information about who you are, too.
Consider hiring someone to manage your Facebook page. Daily status updates, specials, and announcing new product availability will remind your subscribers why they are fans of your business. And the best part is that these posts are shareable so that their friends will see them, too.
Be more active on your Facebook marketing page on Fridays! The company has a happiness indicator that consistently shows people are in better moods as the weekend approaches and more apt to interact with you. Announce a sale or contest and ask them to tell their “friends” about it: you’ll see bigger results than on any other day of the week.
Use images wherever you can on your Facebook page and posts. This is a very visual social media platform, much more so than Twitter or LinkedIn. Perhaps only Pinterest is more visual in nature. Because of this, to get the most value out of your Facebook marketing, you need to have an image strategy. It’ll help you succeed.
Don’t focus on getting the most fans possible. Yes, everyone loves a big number, but if you’ve got 10,000 fans who never respond to you, then what’t the benefit? That’s 10,000 anchors pulling down your potential marketing. Your goal should be as many engaged and communicative fans as possible. Approach your marketing with that in mind.
Separate sales messages by using the tabs available on the fan pages. When people feel you are forcing them to buy, they aren’t as likely to. If you have the sales page within reach, they can click it of their of their own accord.
When someone posts about your business, be it good or bad, reply. If it’s good, thank them for their patronage and tell them you hope they continue enjoying your products or services. If it’s bad, ask them how you can help remedy the situation, and they’ll often be surprised you answered them at all.
Rather than assuming that your audience won’t want to use Facebook to learn more about your business or service, take advantage of its power! Since its usefulness has already been created, you can piggyback and get the benefits. Remember the tips in this article to use Facebook marketing for numerable benefits.