You have probably seen the Facebook pages of many established companies. Have you ever thought about how you can take advantage of this social media tool to improve your business? The following article will offer some tips and advice on how you can establish a solid and powerful presence on Facebook.
Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
Custom tabs can help you make your Facebook marketing strategies more efficient. This organizes your information and keeps your site professional. For example, if you are holding a contest, you can include a tab for the contest information.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
You must know when it’s okay to post on another person’s Facebook page about your business. Posting on Facebook pages that are not your own can get you a lot of attention. Make sure it’s the kind of attention you want. Only make posts on other pages if you have something worth saying. Don’t ever spam!
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn’t working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Don’t turn off the option that lets others post whatever they want to your page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Try your best to respond to each and every comment that you get. Both comments posted publicly and those directed to you via email are worth responding to. This may take some time, but the personal touch will be appreciated.
Make your Facebook page design similar to that of your website. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. It helps people relate your brand to your page. Straying too far from your original design can end up backfiring.
Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.
Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook’s current format as well, so there really is no reason not to give it a try.
You must have a regular presence on your Facebook page if you wish for it to make a difference for your business. Facebook shares the most active businesses information before those that are not sharing information very often. To ensure that your messages are getting to those that care you must remain active.
If you want Facebook fans to have more faith in you, it is necessary to show them that they actually matter to you. Visit the pages of your fans every once in a while and don’t hesitate to share something useful you see there. This will make them more confident in your ability to give them what they want.
Keep a careful eye on your Facebook marketing for people who attempt to sabotage your efforts. You will have enemies as well as fans but it is easy for the haters to impact on your Facebook page with a few choice words. It is essential to remove negative comments quickly to safeguard the trust in your brand.
You can install a Facebook plug-in on your website. This is something that is easy to include and a huge benefit for your business. This plugin is going to allow you to link to your Facebook page as well as update your subscribers whenever you update your website.
Facebook is one of the best ways to market your company and products. You can play on the same playing field as the big marketers, if you know the right approach. Remember the advice from this article, and start to plan out your Facebook strategy. If you execute it well, you will see a marked improvement in your business.