Have you ever used the popular social media site, Facebook? Did you know that it can be used for so much more than simply socializing with your friends and family members? Facebook is a great place to market your business, too. Continue reading to learn some helpful Facebook marketing tips.
Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This can lead visitors to your site without you doing a lot of extra work. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers are checking Facebook. You could for instance share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.
Pay attention to the application boxes that are just under the cover photo on your page. It is possible to make little apps that will direct users to your actual website or to your Twitter page, for example. You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.
Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry. You can discuss a related happening in the news, post a Youtube video that is about your topic or share interesting comments that have been shared by followers of your Facebook page.
Use Facebook “likes” to your advantage on your profile page. Whatever incentive you have to offer to get them, the more “likes” you have, the better your business will be perceived by onlookers. This will increase your overall popularity on Facebook and make any campaign you hold that much more effective.
Include your logo in your profile photo on your Facebook business page. Don’t change it too frequently as it is what your fans will associate with your brand, therefore highlighting your posts in their news feed. If you continually change it, they may become confused and ignore your posts.
One way to build the presence of your business on Facebook is through a brand page. A brand page, which is also called a fan page, is similar to an actual personal profile. However, one distinct difference is that fans are accumulated instead of friends. On your brand page, you can import your Twitter and blog feeds. You can also post and collect content, have hosting discussions and collect user reviews.
Connect your business website with Facebook by using a plug-in. Certain blogging platforms make is easy to implement a Facebook plug-in, but you may have to search for the code. This Facebook plug-in will give a link to the site and show your subscribers.
Create multiple versions of your ad. You will want to test out at least three ads to learn what is going to do well. Variations of the text, image and title should be tested. Also be sure to rotate your ads so they are seen by different people at different times and different locations of the page.
Visit the Facebook pages of your competitors. You should pay attention to the updates they share and how many subscribers comment on their updates. Keep in mind that Facebook users will not subscribe to more than one page on a certain topic. Look for mistakes your competitors make so you can develop a better campaign.
Every once in a while, hold a giveaway on Facebook! Nothing will boost your marketing efforts faster than freebies nor spread your company’s message further. Give short notice to the promotion, creating a rapid-fire response that will spread through social media pages at the speed of light. You’ll find yourself with a lot more prospective customers when it’s all over!
The marketing you can do on Facebook may have surprised you. There are many different opportunities for you to communicate with your audience when it comes to this popular social media site. Use the advice shared in this article and you can take advantage of the Facebook and use it to grow your business.