Posting coupons on Sundays is a great idea. Always add a quote to your posts to generate interest. There are myths like these all over, so how do you know how to properly market on Facebook? This article is full of expert advice you know is the real deal, so read on.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Share other content from other platforms on your Facebook page. Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well. People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business’s YouTube channel.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
Facebook has become almost a second website for many businesses. After being of Facebook for a number of years and comparing traffic results from Facebook and to the official business website, many businesses are finding they have more Facebook traffic than they do on their home website. This is a great way to expand your presence on the Internet.
Make a serious effort to keep the audience updated via your Facebook page. Do not post more than five times a day with updates. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
Take advantage of any features Facebook allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
Nurture your relationship with followers on your company’s page. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. Fresh and simple content is king. Also, include many deals to reward your customers.
Try to engage an open forum on your page. This will help keep the conversation going about your products and services. Acting like a hall monitor is no way to get on your users good side. But, don’t hesitate to jump in if the content becomes mean or offensive.
Do not send too many mass messages to your fans. This is a very impersonal way to reach people, and many of them may delete the content before reading it. If you have something to share, create a status update about it. People are much more likely to read them.
The point of creating a Facebook page is to reach more people and increase sales, but you should try your best to look like you are about more than money. If people feel like the only reason you are trying to get there attention is to make money, they will not look at that as a positive thing.
Ask your customers to share the content that you post with other people. Offer a discount to everyone who shares an update with someone else. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
Get your fans involved, particularly if you have a new product. Ask them to help you name it or to come up with an advertising slogan. When they feel invested in the process, they are much more likely to buy it and to encourage others to do so as well.
Make sure you can constantly generate some educational or entertaining content for your Facebook page. If you have a hard time with finding new updates for your page, consider launching a blog or creating a series of videos so you have quality content to share regularly on your Facebook page.
Keep your posts on topic. If you are a realtor, talking about interest rate changes is relevant. Posting about the overpopulation of the feral cat is probably not something your followers want to read about.
Having read up on Facebook marketing, you should now be able to start development of your own customized campaign. This advice that has been provided to you here will be of huge benefit. Use them wisely.