Knowing what’s popular and what people respond well to is something a marketer or advertiser should know. Many smart business people have learned that the power of Facebook marketing is one way to be informed. This article will give you several tips for utilizing Facebook effectively as part of your advertising campaign.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Use Facebook to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Don’t ramble on your page. Don’t fall into the Facebook trap of thinking more posting is best. People don’t need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
Offer something exclusive if someone “Likes” your page. You can garner lots of attention via “likes.” Try to give a way free items if they are going to ‘like’ your Facebook page. It could be a sweepstakes or something that every person gets. They will click very fast if there is something free in return.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
When you get comments, respond to each of them the best you can. Respond to comments on your page and comments in your inbox. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
If you blog, Facebook can help you get the word out when you put up new content. Simply write up a post and direct people to visit it. Fans may forget to check your blog regularly, and a reminder when new content is up could be just what they need to take a look at it.
Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry. You can discuss a related happening in the news, post a Youtube video that is about your topic or share interesting comments that have been shared by followers of your Facebook page.
Stay as active as possible on your Facebook marketing campaign. No matter how brilliant and beautiful your profile page is, it’s useless to your company if it’s not generated any interest to people. Post frequently and have a lot of personality in your statements; speak directly to your audience with a purpose. Your campaign will be more successful if you do!
Keep your status updates interesting. You want the status to interest people enough to check out your page and become a fan. If you post dull status updates, people may overlook them, or even delete your account from their page. Try using questions to pique the interest of the readers.
Social media sites are all about making connections. If you want your Facebook marketing to be effective, your community has to feel like it knows you. Make an effort to interject a bit of your life and yourself into your posts. If people can identify with you, they are much more likely to buy from you.
If you’re not immediately successful, don’t get discouraged about using Facebook as your marketing strategy. The impact of marketing requires time and a process, and Facebook is no different. You must make time in order to gain friends and followers in order to generate sales.
When you lack inspiration, turn to your fans. For example, if you’re not sure about an idea you’ve got for marketing, ask the people what they think. In no time at all, you will have lots of ideas direct from the source.
Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. With its huge audience, there really are no limits when it comes to marketing your business. Use the advice you’ve read here to ensure you get great results.