Many communication opportunities await you on Facebook, both with customers and people within your niche. Social networks are hugely popular today. Take full advantage of this by using Facebook to market your online business and showcase what it offers.
You may want to try Facebook ads. Posting to your page will only get you so far. Ads can reach further into your target market and draw customers to your page. They don’t cost too much, but they are effective.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
When you post something, one of your intentions should be to elicit responses from your community. Therefore, think about each post and figure out how to phrase things so that people will want to comment on what you have to say. Explicitly asking for opinions is one of the best ways to do this.
There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day – this is a myth. In fact, they’re quite happy to visit your site as long as you offer them something of interest, so give it a try.
Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
Don’t use sub-standard photos when you are adding them to a Facebook page. These pictures will give the community a general idea of that your business is like. If you post pictures, use a good camera and only post pictures that are professional.
When using Facebook for marketing purposes, always maintain a high degree of professionalism. No matter how much you’d like to respond with an emotional viewpoint to customers, it’s always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.
Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don’t be afraid to tweet it a few times over the course of the week to help the content gain some traction.
Visitors should be able to identify the theme of your Facebook page right away. Choose a profile picture and a cover page related to your theme and write a short but efficient description of your brand on your profile page. This is very important if your brand is not recognizable yet.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be “hard sell” promotional in a way that people respect. You are doing it for the greater good, but the side benefit is that your brand’s name is getting out there too. That’s a win-win scenario.
If you are suffering from a time crunch and can’t oversee your page, then consider hiring someone to help. You need to be right on top of your game with these posts to really succeed. Posting one time a day is hard for some people. Employing someone to manage your account may seem costly, but it will be well worth it.
It is crucial in marketing to understand your target audience. Content that isn’t relevant to your audience will not boost your sales.
For best results, hire a dedicated employee to tend to your Facebook and other social media accounts. Daily postings about specials, new products and updates reminds patrons why they like your business. Best of all, these posts can be shared so their friends notice, too!
Give your campaign some time to get off the ground. Don’t expect to be an overnight success. To increase your sales, you must continue to increase your followers, provide them with excellent information, and convince them to return to you. You will be rewarded for your efforts eventually.
Don’t look at your Facebook analytics numbers without considering your context. If you compare your 200 fans to Apple’s millions on Facebook, you’ll be surely disappointed. This may be an extreme example, but it’s true no matter the level. COmpare yourself to your direct competitors to see how your really doing overall.
Do not post anything on your Facebook page that is not in line with your brand. If you are a football fan, and that has nothing to do with your business, you should not post team logos. This type of thing is frowned upon and many people will see you as being spammy.
Offer exclusive discounts and fabulous deals to your Facebook customer base. People like to be rewarded for their loyalty, so treating long time people very well will increase their favoritism for you and encourage word-of-mouth advertising. All of which will yield you more customers and sales in the long run!
Do you feel like you’re ready to use social media to help your business grow? People adore social media, and you should take advantage of that. Use these tips to connect with a larger audience.