Facebook is a very popular site. People go there to chat with friends, share pictures, talk about their day, and so much more. But did you know Facebook is good for so much more than simply socializing with your friends. You can also use the site to help market your business.
Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.
If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.
Don’t forget about your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. A respected audience is a happy audience. This gets customers truly engaged in your company.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.
Companies that only have rare contact with customers may not need Facebook pages. Those customers are random, so they do not have any reason to read your daily posts. Try getting into Facebook ads that are targeted instead.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can’t follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!
Make sure that the attitude you are giving your fans reflect the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like you brand to portray, and make sure everything you post resonates this.
If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. Make sure that all posts are receiving prompt attention on a regular basis. Posting daily may be hard for some people. Although you may have to pay someone to manage your Facebook, it may be worth it in the long run.
Use Facebook “likes” to your advantage on your profile page. Whatever incentive you have to offer to get them, the more “likes” you have, the better your business will be perceived by onlookers. This will increase your overall popularity on Facebook and make any campaign you hold that much more effective.
Sometimes, you will have people trying to bring you down on Facebook. Just a few simple keystrokes from a dissatisfied customer can cast a negative light on your business to all the folks on Facebook. Keep on eye on your page, and get rid of any inflammatory posts as soon as you can.
Don’t look at your Facebook analytics numbers without considering your context. If you compare your 200 fans to Apple’s millions on Facebook, you’ll be surely disappointed. This may be an extreme example, but it’s true no matter the level. COmpare yourself to your direct competitors to see how your really doing overall.
Even if you have things set up to share posts from other sites on Facebook, you should still leave things directly on your Facebook page. You do not want anyone to get the idea that your Facebook page is just an afterthought, so make sure that you leave original content there.
Consider search engine optimization if you’re creating a Facebook profile page. Use key phrases so that your Facebook will have the same optimization as your website. Using strong keywords will help your page rank on search engines.
Don’t clutter your Facebook marketing pages with too much bling. Although you want it eye-catching and appealing, you don’t want to overwhelm people with more information than they can process. A simple page that looks clean, colorful and is easy on the eyes will be far more effective than one that screams to the reader.
You can do so much on Facebook. It is more than just a place to hang out and see what is going on with your friends. If you use it right, and use the tips shared here, you can use Facebook to market your business. Why not give these tips a try and grow your business?