If you’re looking to get into Facebook marketing then there are a few things you have to learn first. It is something that a lot of people are doing because Facebook is one of the most popular sites online at this time. Read through the tips below if you wish to learn more about this subject.
A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.
Custom tabs can help you make your Facebook marketing strategies more efficient. Custom tabs let you optimize information on your page for visitors that betters your business. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
It is important to get input from your fans. You make people feel important when you keep them involved. A great way to do this is by getting them involved in business decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.
Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there’s a big conversation going on where they can get more involved!
Only post content on your Facebook page that is relevant to the interests of your target audience. Don’t let yourself get caught up in the social aspect and start posting everything you find interesting. Keeping your posts relevant will better engage your audience than having lots of pointless posts.
Keep your audience as informed as possible regarding your products and services offered. You don’t want to overdo this. You should limit your posts to once a day or so. Don’t post every hour. Your updates should have lots of content and contain information customers are interested in.
Try to engage an open forum on your page. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. If you get rid of a post or tell others that they need to change the topic, it could offend them. Only intervene if the language or subject material is offensive.
Ensure your profile is always up to date. If you have any business changes, make sure you change your Facebook page. Having an updated page is helpful to customers interested in all you offer. Altering your profile can make your page look fresh, too.
Make your Facebook page consistent with your other media. As with any kind of marketing, individual efforts rarely pay off. Try to integrate your marketing as much as you can. Try to make the look and feel, messaging, etc. consistent across all platforms that you use. For instance, your email newsletters, Twitter feed, website, and Facebook page should all be similar to each other. This can boost the success of your campaign.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you’re up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Make sure that you have complete contact information listed on your Facebook page. This means that you should have your address, phone number, business hours and any other relevant information. You should make sure to include an email address on the page in case someone wants to contact you off of Facebook.
Vary the timing of your posts to see when you get the most likes or comments. For instance, a lot of people are on social media sites late at night, after ten. Your post may get more visibility if it goes up then. And, if you don’t want to be doing work related tasks that late at night, you can always take advantage of the scheduling feature that Facebook offers and write the post during the day.
Event sharing can help increase interest to your business’s Facebook page. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” One great feature is that Facebook provides a reminder of the event.
Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may think you don’t respond to customer’s needs as you should!
Now you should see that it’s not that difficult to work on a Facebook marketing strategy. It will take a little bit of time and some effort, but it is something that can be done by anyone who puts their mind to it. Use what you have learned here and get the word out about a product or service today!