Do you have a large number of family and friends who are already using Facebook? A few of your older relatives may be on there, too. That said, are your customers on Facebook? Probably so. Keep reading to find out how to market to them.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.
Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
Hide some of your page’s content from those who haven’t Liked the page yet. People will want to get to that information, so they will click Like. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!
Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.
You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.
When using Facebook for marketing purposes, always maintain a high degree of professionalism. No matter how much you’d like to respond with an emotional viewpoint to customers, it’s always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.
Mirror your social marketing pages to the content on your website. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. You will help people feel like they know your brand and products. If you make it too different then people may start to get confused about it.
Know that there are ways to do things on Facebook that are appropriate. Also know that there are different things to avoid as well. There are tons of examples out there. Many people know to look for good techniques, but they usually don’t want to find out more about bad ones. It can be helpful if you know what to avoid.
Get a contest going to stir up enthusiasm for your product. For instance, you can ask your followers to post pictures of themselves utilizing your product. Then, once the contest ends, you could pick someone to win a prize.
Get your fans involved, particularly if you have a new product. Ask them to help you name it or to come up with an advertising slogan. When they feel invested in the process, they are much more likely to buy it and to encourage others to do so as well.
Visitors should be able to identify the theme of your Facebook page right away. Choose a profile picture and a cover page related to your theme and write a short but efficient description of your brand on your profile page. This is very important if your brand is not recognizable yet.
It is much easier for you to lose followers than it is for you to gain them, so keep this in mind when you are marketing. Avoid doing anything people may find offensive. Once they are gone, it is pretty much a good bet that they will not be doing any more business with you in the future.
Give subscribers the possibility to share discounts with their friends. Your subscribers could help their friends win free products or get discounts on your items by sharing one of your updates and tagging one of their friends in it. Reward the subscribers who help you generate new sales by offering them a prize if their friend ends up buying a product.
Use the Facebook ad Reports. This feature breaks down the information about the ads you have posted. It will tell you how well the ad is doing so you know what is working and what needs a change. Utilize the information that Facebook provides you with so you can better your campaign.
You probably have a Facebook page and know what it takes to market there. Apply the tips you just read and learn more about different Facebook marketing techniques before getting started with your campaign. Put a lot of effort into Facebook if you want to reap the benefits.