If you’re serious about Facebook marketing, you need to be on top of the trends. Facebook is an easy and low-cost way to make your business more accessible to customers. The information in the following paragraphs will help you craft an outstanding Facebook marketing campaign.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
If you’re having trouble gaining followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
Use custom tabs to make your page stand out. This organizes your information and keeps your site professional. For instance, use a custom tab for any contests you might run.
Look into buying ads through Facebook. Ad customization options for age, gender and more can help you. You can control the budget, and the amount of effort put into it is completely up to you. Finally, there aren’t any long term commitments involved. You can end the campaign whenever you like.
Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day – this is a myth. In fact, they’re quite happy to visit your site as long as you offer them something of interest, so give it a try.
Try sending updates. Facebook Page Administrators can send messages to every person that “Likes” their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.
Only post updates that are pertinent to your area of business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. If you need to discuss controversial subjects, save it for your personal page.
You might have trouble when you first start marketing your business through Facebook. A great way to start is to add a Facebook button to your website. This is a non-intrusive form of marketing that allows people to connect to your business. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.
Do not turn off the comment function on your Facebook page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Be careful about how often you use Facebook Update. This allows you to send out messages to everyone that follows you. But, just use the feature for things that really matter. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
Make sure that the attitude you are giving your fans reflect the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like you brand to portray, and make sure everything you post resonates this.
Social media sites are all about making connections. If you want your Facebook marketing to be effective, your community has to feel like it knows you. Make an effort to interject a bit of your life and yourself into your posts. If people can identify with you, they are much more likely to buy from you.
If you want Facebook fans to have more faith in you, it is necessary to show them that they actually matter to you. Visit the pages of your fans every once in a while and don’t hesitate to share something useful you see there. This will make them more confident in your ability to give them what they want.
Consider developing a Facebook app if your subscribers are likely to use this feature. A good app should be fun to use and valuable to your audience. You could for instance develop a game based on your products or provide your subscribers with an interactive catalog. Measure the interest of your audience for apps before getting started with this project.
Don’t ignore direct questions from your fans. You’ve got to remember that being social is at the center of Facebook. If you tend to ignore direct comments and continue to post solely informational posts, then you are missing golden promotional opportunities. The more engaged you make your current fans, the more likely they’ll be to pass on the word about you.
Instead of overlooking what Facebook has to offer, consider some of the many benefits it can provide to your business. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Keep these tips in mind if you want the best results!