Building a strong Facebook presence is a terrific method of business promotion and customer contact. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. Read the article below for useful tips before you start to develop your campaign.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply right away, particularly if the posting included a complaint or customer service request.
Make sure that all content you publish online is at least linked to from your Facebook. Even your blog should link to your Facebook page. Link your Twitter and Facebook pages to have your tweets posted on your page.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and turn it into a Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
Like your customers back. Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don’t just wait for someone to discover you. Look for your target audience and take the first step in liking them. That’ll get you the introduction that you need.
Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.
Make sure that you have complete contact information listed on your Facebook page. This means that you should have your address, phone number, business hours and any other relevant information. You should make sure to include an email address on the page in case someone wants to contact you off of Facebook.
Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.
Do not use your official Facebook page to stay in touch with your friends or relatives. Make sure everything you share on your official page is related to your products and will interest your audience. Create a personal profile so you can stay in touch with your friends and family.
The number of Likes on your page doesn’t affect its success necessarily. You need to figure out how to get in touch with potential customers that are likely to respond well to your products. Check out your conversion rate; it will give you some sense of how your campaign is going.
Sharing posts about discounts or promotional events is a good way to provide valuable content for your audience but keep in mind that your subscribers will lose interest in your campaign if you only share this kind of content. Limit yourself to one promotional post a week and look for educational content you can share the rest of the time.
Facebook marketing is similar to many other methods of marketing in that you should always know who your target audience is. You should market towards them to make sure your campaign is successful.
Use different techniques to market to different target audiences. This means that you have to acknowledge that people of all races, ages and sexes use Facebook, and each group responds to different strategies. If you want to have the best results possible using Facebook you will be sure to keep this tip in mind.
If you have others post content to your brand’s Facebook page, make sure everyone’s doing it the same way. Consistency is vital to your campaign’s quality. If you must, get your updates ready ahead of time and just have your employees get them out at the right times.
Now that you’ve read this article, you should understand the basic requirements for running an effective Facebook marketing campaign. You must adapt the strategies you’re using to your specific niche and business. Keep reading to learn as much as you can.