Many of your younger family members are probably on Facebook. Maybe your mother and grandmother are too. But do your customers have a Facebook page? Probably so. Keep reading to find out how to market to them.
Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
If you want to only target current customers, use “custom audiences”. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
A Facebook advertisement can be a good investment. You can alter your ad to your customer base to maximize profit. You will also be able to set up a budget so you can advertise only as much as you’d like to. This is a valuable tool as you do not have to commit funds long-term to the advertisement. The advertisement can he halted at any time.
Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
If someone posts on your wall, answer them. If people take time to make contact, you should dedicate some of your time to respond. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day – this is a myth. In fact, they’re quite happy to visit your site as long as you offer them something of interest, so give it a try.
Use your Facebook business page as a content platform. You can use your page as a publishing platform that can channel your audience and further the reach of your content. If you have a blog that you write on, update your Facebook page to tell everyone about it and allow them to access it. After all, you may not get visitors to your blog on a daily basis. The more you write and publish in various locations, the further your valuable content can reach your audience.
Like your customers back. Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don’t just wait for someone to discover you. Look for your target audience and take the first step in liking them. That’ll get you the introduction that you need.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to do list, and never go a day without doing it.
Get your fans chatting with you and each other. If a conversation is started on one of your posts, allow it to continue. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. Only step in if the tone gets raunchy or mean.
Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don’t be afraid to tweet it a few times over the course of the week to help the content gain some traction.
Post on a variety of topics, but all within your niche. Stay with content that correlates with your brand, but do not just stick to one thing. Frame your product or business in different contexts. You can try posting a photo to incite conversation, or you can create a posting that has a question that needs to be answered.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be “hard sell” promotional in a way that people respect. You are doing it for the greater good, but the side benefit is that your brand’s name is getting out there too. That’s a win-win scenario.
If you do not have ample time to maintain your page, try hiring another person to do it. Success only comes with posting frequent, clever content. Posting on a daily basis may be a challenge for some. However, you can hire others to do this for you for a cost, which will pay for itself over time.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The more you spend on it, the more you will make.